Choosing the stack: Sheets, Airtable, Zapier, Make
Google Sheets offers familiar formulas and sharing; Airtable brings structured records and views. Zapier and Make provide schedulers, parsers, and integrations that watch folders, ingest CSVs, and enrich rows with prices. Start lightweight, favor native connectors, and keep transformations transparent. When possible, isolate sensitive values, and continuously prefer tools that export cleanly so nothing is trapped behind a vendor.